Job title: Social Media Specialist
Department: Marketing
Job Requirements
- Candidates must possess at least a Diploma/Bachelor’s Degree in Marketing, Mass Communication, Business Management, Advertising/Media or equivalent.
- Candidates must possess at least 3 Year(s) and above of working experience as Social Media Specialist in Digital Marketing field.
- Advanced knowledge in Social Media Marketing skills.
- Strong analytical and problem-solving skills.
- Keen to contribute and KPI-driven.
- A team player, but also enjoys working independently.
- Proficient with Microsoft Office, including Word, Excel, and Power Point is an advantage.
Job Responsibilities
- Build, plan, strategize, implement, and fully manage all kinds of social media digital marketing and advertising campaigns including Facebook and Instagram ads to generate leads or enquiries across multiple channels.
- AUse of the toolkit to measure and monitor progress of social media campaigns using various metrics or tracking - find out what works, tweaks and improve communications, tactics, campaigns, and etc.
- Optimize social campaigns using various data analytics tracking tools and identify opportunities to improve ROI, lead generation, brand awareness, social exposure, and etc.
- Set up Facebook pixel, conversion, event tracking, and remarketing activities for further optimization.
- Effective utilization and controlling of campaigns’ budgeting and spending.
- Provide data mining support including competitors' social media activities and analyze results.
- Full responsibility for hands on interaction within social media platforms; keeping on top of the Blog, Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, and etc. to build up the brands’ social profile and presence.
- Oversee the social media calendar and the content marketing strategy of the brands, ensuring all the social activities are managed and tracked.
- Engage audience with various kinds of photography or video-based content, landing pages, collateral design and production for marketing purposes and brand awareness.
- Analyze social media trends and explore new ways to engage and identify new social networks.
- Constant reporting and present relevant data, trends, successes, exceptions, and etc.