Assistant Manager

Job Requirements

• Strong knowledge of the lottery or online gaming industry, specifically within the online Casino product category.
• Primarily looking for a proven creative thinker with experience in the delivery of new product concepts, creating a market-leading brand positioning & proposition.
• You will have strong experience in marketing and/or territory management roles with proven experience managing external creative advertising, PR, and media agencies along with internal central service departments.
• A clear focus on sales and business growth is necessary within a B2C online business.
• Experience with producing and delivering advertising and promotional marketing campaigns alongside managing performance & response-driven acquisition activities.
• You will be a dedicated and strong leader, capable of performing within a matrix structure, with a result-oriented attitude, good organizational awareness, and the ability to influence key stakeholders.
• You should be driven, energetic and entrepreneurial with a positive attitude towards quick and continuous changes in a rapidly changing environment.
• Approachable team player with a collaborative mindset.
• Experience living in other countries.
• Excellent attention to detail with an ability to take each task through to completion.
• Analytical self-starter with strong excel skills.
• Proven commercial acumen and experience managing budgets.
• Start-up experience and culture.
• Required language: Good command in any language between (Bahasa Indonesia / Khmer / Chinese / Tagalog / Thai / Vietnamese) and English

Job Responsibilities

• Define and communicate the local market strategy, offer, and product for Malaysia, continuously monitoring competitive positioning & future regulation, in the market adapting strategy and tactics are required.
• Actively manage a full marketing and brand strategy, ensuring that you have an optimal media mix to drive mass-market player acquisitions while providing a healthy ROI and establishing the brand.
• Conduct contract and agreement negotiation of affiliate and digital marketing agreements to increase market distribution in Malaysia.
• Recruit, train, and mentor the best talent for the Malaysian market.
• Formulating and implementing operational & tactical plans with global teams, ensuring robust financial control systems, and that the operating objectives and standards of performance are not only understood but owned by all who work in the team.
• Closely monitoring the operating and financial results against plans/budgets and optimizing accordingly.
• Work with the Business Intelligence team to ensure player behaviors and any unique market insights are understood and direct optimization of strategy and tactical plans.
• Work across the full player user journey establishing effective continuous improvement initiatives to drive acquisition and conversion efficiency, player onboarding, retention, and yield.
• Directly manage all above-the-line marketing activity and the commercial and contractual relationship with local marketing, Media, PR & Creative agencies. Additionally, represent the company in the region to major customers, partners, and professional associations.
• Provide leadership and direction to cross-functional teams while working with other Country Managers and cross departments to capture and optimize synergies.
• Manage annual budget planning, quarterly performance reviews, and revenue and EBIT forecasting.
• Establish additional market-led operational processes, reporting, and analytics, professionalizing the business while maintaining the entrepreneurial start-up and agile approach and spirit.

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